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ISSUE 45 • March 2025
By Alan Brown, John Carnwath, Erin Gold, Alan Kline, and Surale Phillips In 2023-24, with the cooperation of numerous cultural organizations, we took a deep dive into the >>
ISSUE 30 • January 2025
By Alan Brown For several years, we’ve tracked the slow but steady adoption of ticketing apps by arts organizations, particularly overseas. In the US, the Metropolitan Opera recently launched the “Met >>
ISSUE 26 • June 2024
By Alan Brown This post was published in connection with an upcoming session at the 79th Annual Conference of the League of American Orchestras, June 6-8 in Houston, Texas. >>
ISSUE 29 • May 2024
Attention: Marketing, Development, Board teams Demographics and Buyer Behavior Survey Cohort We invite you to attend an informational session on April 22, 2024, at 4:00 – 5:00 PM EDT | 1:00 >>
ISSUE 33 • June 2024
Attention: Marketing and communications teams Communications and Media Use Survey Cohort We invite you to attend a free informational session on June 24 from 2:00 – 3:00 pm EDT | 11:00 >>
ISSUE 33 • June 2024
We hope you found the Audience Outlook Monitor Town Hall Meeting on Accessibility useful and interesting. If you’d like to rewatch the town hall or forward the recording to a >>
ISSUE 30 • May 2024
Attention: Marketing and communications teams Post-Event Feedback Surveys Cohort Inviting audiences to reflect on their experiences with your artistic programs is a critical part of the customer journey. We invite >>
ISSUE 25 • March 2024
Announcing a Free Public DashboardNewly released aggregated data set on audience attitudes about inclusion, diversity, and equity Every year, we’ll add new data sets as they become available, >>
ISSUE 22 • February 2024
Attention: Artistic, Marketing, Front of House, and Education teams Focus on the Customer Experience One of the four Basic Surveys offered each year, the Friction Audit and Engagement Survey >>
ISSUE 18 • August 2023
Reexamining Customer Relationships: Exploring Educational Relationships Part 2 in our continuing our series on customer relationships Can arts groups offer customer relationships centered on learning as a means of accomplishing >>
ISSUE 15 • March 2023
Attention: Board and Development teams The Donor Motivations Survey Cohort registration now open until October 13, 2023 The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent >>
ISSUE 12 • February 2024
How Are Audience Tastes Changing? Register to Join the Music Cohort by Feb. 16 Our newest survey has arrived! The Tastes and Preferences Survey is the fourth and last of the >>
ISSUE 10 • June 2023
The Audience Experience Survey Cohort registration now open, until September 8, 2023 The Audience Experience Survey will inform your work in providing fulfilling experiences for audience members before, during, and after >>
ISSUE 8 • June 2023
An opt-in survey of audience attitudes about inclusion, diversity, and equity Attention: Marketing, HR, Programming, Board, Front of House The IDEA Study, Phase 1 Registration now open >>
ISSUE 9 • August 2023
Introducing the Post-Event Feedback Survey Cohort registration now open until September 1, 2023 WolfBrown is an industry leader in designing and implementing Post-Event Feedback Surveys, having supported hundreds >>
ISSUE 7 • June 2023
Communications and Media Use Survey Cohort registration now open until July 14, 2023 We’re pleased to introduce one of our four basic surveys — a quantitative protocol measuring patrons’ communications and media use >>
ISSUE 6 • May 2023
Set New, Meaningful Benchmarks for Year-Over-Year Trend Analysis The Demographic and Buyer Behavior Survey generates a multi-dimensional profile of ticket buyers. Results can be used for institutional planning and to inform funders, >>
ISSUE 5 • May 2023
Reflect with Us On Customer Relationships Interrogating Marketing Relationships: What Problem Are We Solving?Wednesday, May 3, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDTWith your help, >>
ISSUE 4 • April 2023
Demographic and Buyer Behavior Survey Deploys June 13: Register Now Familiarize Yourself With Our Four Basic Surveys The four basic surveys deploy once a year on a rolling >>
ISSUE 3 • April 2023
Welcome to Audience Outlook Monitor, a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. AOM community members may elect to join any of our low-cost cohort >>
ISSUE 2 • December 2022
Executive Briefing Resources & Upcoming Seminar on Immersive Experiences Thank you for registering for the Dec. 6 Executive Briefing with Alan Brown: “What Happened to Audiences?” Below, you’ll >>
ISSUE 1 • November 2022
Register Now: Monday, December 5 Executive Briefing Two years and nine months since the onset of the Covid-19 pandemic, audiences have largely adapted to the new normal in >>
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