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Audience Outlook Monitor

Join our Audience Outlook Monitor community. Be the first to learn about new and important research on audiences and audience development. You can find out more about all of our surveys on the Audience Outlook Monitor website.

Public IDEA Dashboard

Free Public Dashboard Now Available

ISSUE 25 • March 2024

Announcing a Free Public DashboardNewly released aggregated data set on audience attitudes about inclusion, diversity, and equity Every year, we’ll add new data sets as they become available, >>

Friction Audit Image

Announcing the 2024 Friction Audit and Engagement Survey

ISSUE 22 • February 2024

Attention: Artistic, Marketing, Front of House, and Education teams Focus on the Customer Experience One of the four Basic Surveys offered each year, the Friction Audit and Engagement Survey >>

Cayenne Harris and Alan Brown

Register for a FREE Community Event

ISSUE 18 • August 2023

Reexamining Customer Relationships: Exploring Educational Relationships Part 2 in our continuing our series on customer relationships Can arts groups offer customer relationships centered on learning as a means of accomplishing >>

Donor Motivations Survey

Introducing the Donor Motivations Survey

ISSUE 15 • March 2023

Attention: Board and Development teams The Donor Motivations Survey Cohort registration now open until October 13, 2023 The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent >>

Tastes and Preferences

Introducing the Tastes and Preferences Survey (Music Version)

ISSUE 12 • February 2024

How Are Audience Tastes Changing? Register to Join the Music Cohort by Feb. 16 Our newest survey has arrived! The Tastes and Preferences Survey is the fourth and last of the >>

Audience Experience Survey

Introducing the Audience Experience Survey

ISSUE 10 • June 2023

The Audience Experience Survey Cohort registration now open, until September 8, 2023 The Audience Experience Survey will inform your work in providing fulfilling experiences for audience members before, during, and after >>

IDEA Study

Introducing the IDEA Study

ISSUE 8 • June 2023

An opt-in survey of audience attitudes about inclusion, diversity, and equity   Attention: Marketing, HR, Programming, Board, Front of House   The IDEA Study, Phase 1 Registration now open >>

Post-Event Feedback Survey Images in wine red

Introducing the Post-Event Feedback Survey

ISSUE 9 • August 2023

Introducing the Post-Event Feedback Survey Cohort registration now open until September 1, 2023 WolfBrown is an industry leader in designing and implementing Post-Event Feedback Surveys, having supported hundreds >>

Image about Communications and Media Use Survey

Introducing the Communications and Media Use Survey

ISSUE 7 • June 2023

Communications and Media Use Survey Cohort registration now open until July 14, 2023 We’re pleased to introduce one of our four basic surveys — a quantitative protocol measuring patrons’ communications and media use >>

Image of Jordi Sellas' presentation

Last Chance to Register for the Demographic and Buyer Behavior Survey

ISSUE 6 • May 2023

Set New, Meaningful Benchmarks for Year-Over-Year Trend Analysis The Demographic and Buyer Behavior Survey generates a multi-dimensional profile of ticket buyers. Results can be used for institutional planning and to inform funders, >>

Image of a hazy, out of focus theatre with bright pink and red lights

Explore the Future of Marketing Relationships

ISSUE 5 • May 2023

Reflect with Us On Customer Relationships Interrogating Marketing Relationships: What Problem Are We Solving?Wednesday, May 3, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDTWith your help, >>

Demographics and Buyer Behavior Survey in red and grey

Introducing the Demographic and Buyer Behavior Survey

ISSUE 4 • April 2023

Demographic and Buyer Behavior Survey Deploys June 13: Register Now Familiarize Yourself With Our Four Basic Surveys The four basic surveys deploy once a year on a rolling >>


(Re)Introducing Audience Outlook Monitor

ISSUE 3 • April 2023

Welcome to Audience Outlook Monitor, a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown.  AOM community members may elect to join any of our low-cost cohort >>

Image of immersive experience with neon pink and orange lights, waves of purple and teal, and people milling about

Resources from Dec. 5 Executive Briefing & Upcoming Seminar on Immersive Experiences

ISSUE 2 • December 2022

Executive Briefing Resources & Upcoming Seminar on Immersive Experiences Thank you for registering for the Dec. 6 Executive Briefing with Alan Brown: “What Happened to Audiences?” Below, you’ll >>

A dark, mysterious pink and purple space with people standing inside. In China, Shanghai, taken on November 22, 2019: Immersive Experience Exhibition Room at Epson

What Happened to Audiences?

ISSUE 1 • November 2022

Register Now: Monday, December 5 Executive Briefing Two years and nine months since the onset of the Covid-19 pandemic, audiences have largely adapted to the new normal in >>