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Audience Outlook Monitor

Join our Audience Outlook Monitor community. Be the first to learn about new and important research on audiences and audience development. You can find out more about all of our surveys on the Audience Outlook Monitor website.

Cayenne Harris and Alan Brown

Register for a FREE Community Event

ISSUE 11 • August 2023

Reexamining Customer Relationships: Exploring Educational Relationships Part 2 in our continuing our series on customer relationships Can arts groups offer customer relationships centered on learning as a means of accomplishing >>

Audience Experience Survey

Introducing the Audience Experience Survey

ISSUE 10 • June 2023

The Audience Experience Survey Cohort registration now open, until September 8, 2023 The Audience Experience Survey will inform your work in providing fulfilling experiences for audience members before, during, and after >>

IDEA Study

Introducing the IDEA Study

ISSUE 8 • June 2023

An opt-in survey of audience attitudes about inclusion, diversity, and equity   Attention: Marketing, HR, Programming, Board, Front of House   The IDEA Study, Phase 1 Registration now open >>

Post-Event Feedback Survey Images in wine red

Introducing the Post-Event Feedback Survey

ISSUE 9 • August 2023

Introducing the Post-Event Feedback Survey Cohort registration now open until September 1, 2023 WolfBrown is an industry leader in designing and implementing Post-Event Feedback Surveys, having supported hundreds >>

Image about Communications and Media Use Survey

Introducing the Communications and Media Use Survey

ISSUE 7 • June 2023

Communications and Media Use Survey Cohort registration now open until July 14, 2023 We’re pleased to introduce one of our four basic surveys — a quantitative protocol measuring patrons’ communications and media use >>

Image of Jordi Sellas' presentation

Last Chance to Register for the Demographic and Buyer Behavior Survey

ISSUE 6 • May 2023

Set New, Meaningful Benchmarks for Year-Over-Year Trend Analysis The Demographic and Buyer Behavior Survey generates a multi-dimensional profile of ticket buyers. Results can be used for institutional planning and to inform funders, >>

Image of a hazy, out of focus theatre with bright pink and red lights

Explore the Future of Marketing Relationships

ISSUE 5 • May 2023

Reflect with Us On Customer Relationships Interrogating Marketing Relationships: What Problem Are We Solving?Wednesday, May 3, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDTWith your help, >>

Demographics and Buyer Behavior Survey in red and grey

Introducing the Demographic and Buyer Behavior Survey

ISSUE 4 • April 2023

Demographic and Buyer Behavior Survey Deploys June 13: Register Now Familiarize Yourself With Our Four Basic Surveys The four basic surveys deploy once a year on a rolling >>


(Re)Introducing Audience Outlook Monitor

ISSUE 3 • April 2023

Welcome to Audience Outlook Monitor, a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown.  AOM community members may elect to join any of our low-cost cohort >>

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Resources from Dec. 5 Executive Briefing & Upcoming Seminar on Immersive Experiences

ISSUE 2 • December 2022

Executive Briefing Resources & Upcoming Seminar on Immersive Experiences Thank you for registering for the Dec. 6 Executive Briefing with Alan Brown: “What Happened to Audiences?” Below, you’ll >>

A dark, mysterious pink and purple space with people standing inside. In China, Shanghai, taken on November 22, 2019: Immersive Experience Exhibition Room at Epson

What Happened to Audiences?

ISSUE 1 • November 2022

Register Now: Monday, December 5 Executive Briefing Two years and nine months since the onset of the Covid-19 pandemic, audiences have largely adapted to the new normal in >>