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Introducing the Donor Motivations Survey

ISSUE 15 • March 2023

Donor Motivations Survey

Attention: Board and Development teams

The Donor Motivations Survey

Cohort registration now open until October 13, 2023

The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with you.

The findings of this survey will inform thinking about donor segmentation, case statements and messaging, and capitalization, and help you map out donor engagement efforts.

You’ll learn: 

  • Donors’ core values, and how they correspond to overall giving
  • Their philanthropic priorities and what other causes they support
  • Their experience with crowdfunding
  • Whether their giving priorities have changed because of the pandemic
  • Their outlook for giving over the coming year
  • What motivates their giving in the arts
  • The specific types of programmatic initiatives they’re most interested in supporting
  • Their interest in volunteering for your organization
  • How much they value different benefits and perks
  • The extent to which they believe their gift makes a difference, the extent to which they trust your organization to use their gift wisely, and the extent to which they’d like more opportunities to designate how their gift should be used
  • Their awareness of your organization’s capitalization needs and how they’d allocate a hypothetical gift across various capitalization needs

As with other Audience Outlook Monitor surveys, you’ll join a cohort of organizations and move through the process together. Results accumulate in a dashboard, alongside results from other cohort members. As with all cohort surveys, WolfBrown staff will provide support in the sense-making process through cohort webinars.

We invite you to attend our informational webinar on Tuesday, September 26, 2023, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDT. Learn about the survey cohort and ask us any questions.