Newsletters

WolfBrown publishes On Our Minds, our signature newsletter, about six times a year, and three specialty newsletters corresponding to specific communities of practice that we aim to support sector-wide. On Our Minds is a great way of keeping up with our consultants and the ideas and issues defining their work. Those of you interested in lifelong arts learning will want to subscribe to Amplifying Creative Opportunities. If research on audiences and audience development is an input to your work, sign up for Audience Outlook Monitor to get information about our free calendar of professional development activities. And if you’d like to keep abreast of new developments in immersive entertainment experiences, sign up for Immersed in the Future. We look forward to staying in touch.

On Our Minds

On Our Minds is our signature newsletter for sharing what’s new at WolfBrown. Published about six times a year, it provides a lively platform for our consultants’ updates and findings.

Haeun Moon and colleagues saying farewell

What We’re Seeing Across Our Work

ISSUE 46 • September 2026

By Dr. Thomas Wolf and the WolfBrown team in the Cambridge Office One of the pleasures of consulting is the opportunity to work alongside many different organizations, each wrestling >>

Brainstorming the Future of the US Arts and Culture Sector

ISSUE 45 • June 2026

By Alan Brown In January, Brett Egan, Gary Steuer and I co-organized a virtual convening attended by nearly 350 artists, researchers, funders, advocates, and administrators to brainstorm the future >>

All of the WolfBrown team's profile pictures in small spheres with a background of multiple colors

2025 – The Year in Transitions

ISSUE 35 • December 2025

As the year draws to a close, we take time to reflect on what has shaped our work at WolfBrown, both the milestones we’ve reached and the shifts >>

Audience Outlook Monitor

Join our Audience Outlook Monitor community. Be the first to learn about new and important research on audiences and audience development. You can find out more about all of our surveys on the Audience Outlook Monitor website.

Image of audiences and performers

Audience Support for “DEI”

ISSUE 45 • March 2025

By Alan Brown, John Carnwath, Erin Gold, Alan Kline, and Surale Phillips In 2023-24, with the cooperation of numerous cultural organizations, we took a deep dive into the >>

App Icon of e-ticket and a hand holding a phone

New Data on Use of Apps for Ticketing

ISSUE 30 • January 2025

By Alan Brown For several years, we’ve tracked the slow but steady adoption of ticketing apps by arts organizations, particularly overseas. In the US, the Metropolitan Opera recently launched the “Met >>

AOM Images of Audiences including orchestra and pop concerts and outdoor concerts

The Atomization of Loyalty and the Future of Customer Relationships in the Performing Arts

ISSUE 26 • June 2024

By Alan Brown This post was published in connection with an upcoming session at the 79th Annual Conference of the League of American Orchestras, June 6-8 in Houston, Texas. >>

Immersed in the Future

WolfBrown’s newest division is an intellectual property management company and project incubator for immersive experiences, primarily serving the performing arts sector. We research, conceive, develop, finance, and distribute immersive experiences in partnership with our investors and creative partners. We hope you find our Immersed in the Future newsletter informative and invite you to join us in navigating the complex programmatic space of in-real-life, augmented, immersive, and virtual experiences.

IITF Header image, person in a room

A Closer Look at Our Representation & Distribution Practice

ISSUE 9 • May 2025

Dear Friends, In this brief newsletter, we’re excited to share new updates on the Representation & Distribution practice area, an essential part of Immersed in the Future. Through this >>

2024, and the Fragile Immersive Revolution

ISSUE 8 • January 2025

2024 has been the most ambitious and turbulent year I’ve observed in the immersive experiences sector. While both boutique and major producers are making significant strides in methodically >>

Immersed in the Future Logo

Announcing Immersed in the Future, a New Division of WolfBrown

ISSUE 7 • April 2025

Dear Friends, We are thrilled to introduce you to Immersed in the Future, an innovative division of WolfBrown LLC dedicated exclusively to guiding non-profit arts organizations into the >>

Amplifying Creative Opportunities

WolfBrown’s Amplifying Creative Opportunities team will be reporting on, linking to, discussing, and debating what it really takes to throw open the doors of arts and culture. Our specialty newsletter will explore inclusive practices—from lullabies with young families to end-of-life art-making, conducted in collaborative and expansive ways. Join us!

Young woman standing on a podium presenting

A Pathway Into the Arts: How a Bloomberg Arts Internship Alum Is Shaping Her Future

ISSUE 4 • December 2025

By Anusha Mohan On the Ground Read more On the Ground posts here. Hannah Nunez, a Bloomberg Arts Internship (BAI) alumnus from Summer 2024, was featured as a >>

picture of young Black woman spray painting the words Freedom

Can I Be a Part of the Arts? Young Adults’ Search for Creative Paths

ISSUE 3 • November 2024

By Creative Opportunities team at WolfBrown and GIVE Colleagues This third issue of Amplifying Creative Opportunities focuses on young adulthood—the pivotal years bridging late high school and early adult life. >>

Fellows of the Ghetto Film School give a thumbs up for the camera, and behind it, as they learn the art and science of storytelling and filmmaking.

Ghetto Film School Re-invents Admissions

ISSUE 3 • April 2024

Re-tooling the Trade Gaining entry into an award-winning, highly-competitive arts program is often a marathon of submitting transcripts, writing a personal statement, submitting a portfolio, or taking an >>