Arts and cultural organizations and agencies draw on WolfBrown’s audience research and analysis to build demand for artistic programs.
WolfBrown has pioneered applied market research methods to assist arts and cultural organizations in gaining insight into their customers and marketplaces. This research informs both strategies and tactics to enhance impact and improve operating results. Our research draws on a wide range of quantitative and qualitative research designs and analytical methods. We have developed expertise in all forms of survey research and in qualitative methods such as participatory interviewing, observational research, experiential tours, and accompanied visits.
With every project, we seek a deep collaboration with our clients to achieve the clarity of purpose and trust required to ask difficult questions and the fortitude necessary to act upon the results. Through countless audience and visitor studies for a broad range of agencies and institutions, we’ve gained a high level of understanding of trends in cultural participation, buyer behaviors, and preference discovery—as well as decisive insights into the rapidly changing tastes of cultural consumers.