Team: Alan Kline, Erin Gold, Surale Phillips, John Carnwath, Alan Brown, Megan Bander
At the onset of the Covid-19 pandemic in 2020, WolfBrown discerned a sector-wide need to understand how audiences feel about going out again in light of rapidly changing epidemiological conditions. The Audience Outlook Monitor COVID-19 Study was launched as a longitudinal tracking study with participating organizations collecting data from their ticket buyers on a monthly basis using a standardized survey protocol. The protocol was updated regularly to respond to changing questions. Over 650 cultural organizations in four countries participated in the first phase of the study, which continued throughout 2021 and 2022. Participating organizations were grouped into regional cohorts or discipline-based cohorts, each supported by a partner organization. Throughout the three-year study, hundreds of cultural leaders participated in regular webinars and briefings to understand important shifts in consumer sentiment.
To learn more, visit the Audience Outlook Monitor website.
Covid-19 Study Partners:
AMS Analytics and AMS Planning & Research
Patternmakers (Australian partner)
Arthur M. Blank Foundation (Atlanta)
ArtsBoston
ArtsWave (Greater Cincinnati)
Audiences Norway
CultureSource (S.E. Michigan)
Greater Pittsburgh Arts Council
Imagine MKE (Milwaukee)
League of American Orchestras
League of Chicago Theatres
Los Angeles County Department of Arts and Culture
New Jersey Theatre Alliance
Ontario Arts Council
Professional Association of Canadian Theatres
Theatre for Young Audiences/USA
Theatre Bay Area
TDF (New York City)