Reflect with Us On Customer Relationships
Interrogating Marketing Relationships: What Problem Are We Solving?
Wednesday, May 3, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDT
With your help, we’re bringing shape to a major project for 2024 to build a new research-based framework for marketing relationships. To kick off this ambitious project, we’ve invited a small group of diverse thought leaders to reflect on the overall state of customer relationships.
Speakers include:
- PennyMaria Jackson, Director of Marketing and Communications, Steppenwolf
- Lynne Conner, Ph.D., Interim Associate Dean for Academic Affairs and Professor of Theatre, University of North Carolina at Charlotte
- Anne Torregiani, Chief Executive Officer, The Audience Agency
- Alan Brown, Managing Principal, WolfBrown (moderator)
Compare Your Results with Other Participating Organizations
The Demographic and Buyer Behavior Survey generates a multi-dimensional profile of ticket buyers. Results can be used for institutional planning and to inform funders, sponsors, and other stakeholders about your audience.
We have posted the informational webinar recording online for anyone who would like to learn more.
Register for the Informational Webinar
Monday, April 24, 2023, 4:00 – 5:00 PM EDT | 1:00 – 2:00 PM PDT
The Communications and Media Use Survey allows organizations to forecast where communications spend has the highest probability for measurable results, based on how their audience interacts with local, regional, and national media landscapes, and social media.
Register for the Informational Webinar
Monday, June 26, 2023, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDT