Newsletters > Audience Outlook Monitor

Explore the Future of Marketing Relationships

ISSUE 5 • May 2023

Image of a hazy, out of focus theatre with bright pink and red lights

Text "Free Community Events" over images of audiences

Reflect with Us On Customer Relationships

Interrogating Marketing Relationships: What Problem Are We Solving?
Wednesday, May 3, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDT
With your help, we’re bringing shape to a major project for 2024  to build a new research-based framework for marketing relationships. To kick off this ambitious project, we’ve invited a small group of diverse thought leaders to reflect on the overall state of customer relationships. 

Flyer for Interrogating Marketing Relationships: What Problem Are We Solving?

Speakers include: 

  • PennyMaria Jackson, Director of Marketing and Communications, Steppenwolf
  • Lynne Conner, Ph.D., Interim Associate Dean for Academic Affairs and Professor of Theatre, University of North Carolina at Charlotte 
  • Anne Torregiani, Chief Executive Officer, The Audience Agency
  • Alan Brown, Managing Principal, WolfBrown (moderator)

Text "Upcoming Opt-In Surveys" over images of audiences

Compare Your Results with Other Participating Organizations

The Demographic and Buyer Behavior Survey generates a multi-dimensional profile of ticket buyers. Results can be used for institutional planning and to inform funders, sponsors, and other stakeholders about your audience.  

We have posted the informational webinar recording online for anyone who would like to learn more. 

Register for the Informational Webinar 
Monday, April 24, 2023, 4:00 – 5:00 PM EDT | 1:00 – 2:00 PM PDT

The Communications and Media Use Survey allows organizations to forecast where communications spend has the highest probability for measurable results, based on how their audience interacts with local, regional, and national media landscapes, and social media.

Register for the Informational Webinar 
Monday, June 26, 2023, 1:00 – 2:00 PM EDT | 10:00 – 11:00 AM PDT