Alan Kline (he/they) is the Director of Audience Research Programs at WolfBrown. He has dedicated his career to helping arts and culture organizations better understand and build their audiences by reaching new visitors and deepening their relationship with current attendees. With WolfBrown, Alan has brought research insights and learning to hundreds of organizations, making data about audiences accessible and guiding them in the best ways of interpreting and implementing their findings.
Audience Outlook Monitor
Alan directs the Audience Outlook Monitor program and oversaw its three-year COVID-19 study. Working directly with cohorts of arts organizations, the program delivered monthly findings on audience attitudes about arts during COVID to the field. His administration of this model through dozens of cohorts across three continents proved the benefits of cohort learning. Importantly, it paved the way for shared research that is more timely, cost-efficient, and actionable.
Post-Event Feedback Surveys
Alan is a proponent of organization-led research, helping WolfBrown clients connect with their audiences for over eight years. His work provides arts and culture organizations post-experience survey tools and methods, guiding them through implementation and data analysis. These studies focus on a variety of organizational research goals including demographics, buyer behavior, psychographics, engagement, loyalty, customer satisfaction, and intrinsic impact. He maintains the WolfBrown Dashboard and has developed it into a robust tool for visualizing audience data, enabling clients to see, filter, and compare different data sets.
Alan holds a degree in theater and dance from Oberlin College. Prior to WolfBrown, he was Theatre Bay Area’s Marketing Resources Manager and a stage manager for a number of Bay Area theatres. He is also active in the social dance community, serving as the president of San Francisco Bay Queer Contra Dance and a member of the board for East Bay Waltz. He teaches waltz, Irish céilí, English country dance, and other social dance forms as well as running consent workshops for dance communities up and down the west coast.
Alan Kline can be reached directly via email.
