Audience Research Program (Intrinsic Impact)

WAW audience members sitting in an auditorium

WolfBrown is a leader in developing tools and methodologies for assessing the intrinsic impacts of arts experiences – how individuals are affected emotionally, intellectually, socially, and aesthetically by individual arts programs. Our survey tools have been used by hundreds of arts organizations to better understand how their programs are received by audiences. This information helps to inform marketing, engagement, and artistic programming decisions, and offers stakeholders a helpful counter-narrative to financial reporting. An overview of the development of WolfBrown’s intrinsic impact methodologies can be found in the publication, Measuring the intrinsic impacts of arts attendance by Alan Brown and Jennifer L. Novak-Leonard. A later publication for Arts Council England, by John Carnwath and Alan Brown, further articulates approaches to measuring value and impact.