Audience Outlook Monitor: IDEA Study

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Team: Alan Kline, Surale Phillips, John Carnwath, Alan Brown, Kacie Willis, Annick Odom, Rebecca Eaddy The IDEA Study is a special research initiative – a quantitative survey of audience

The British Museum

The British Museum

With its 250th anniversary around the corner in 2003, London’s British Museum wanted to be prepared by examining financial and fundraising opportunities. After considering several U.S.-based firms, it