Loyalty Concept Exploration with the National Arts Centre

The National Arts Centre in Ottawa, Canada commissioned WolfBrown in fall 2023 to investigate the nature of loyalty, with an eye towards critically examining the future of customer relationships. The study involved a review of loyalty frameworks, a field-wide inventory of recent experiments in customer relationships, and an exploratory survey of NAC ticket buyers.

More about the Research Briefing: Loyalty Concept Exploration

This one-hour session was a part of a continuing series on redefining customer relationships.

In a Research Briefing for the Audience Outlook Monitor community, Shannon Urie, NAC’s Marketing Director, and WolfBrown staff explained why NAC commissioned the research, what the various strands of research uncovered, and how the research might inform NAC’s work moving forward.


More Reports

2017 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

December 2017

Through an innovative partnership, Capacity Interactive and WolfBrown sought to address this gap by producing a definitive report on the media habits of performing arts patrons in the >>

California Arts Council: Grantmaking Evaluation

John Carnwath, Alan Brown, Salvador Acevedo, Anh Thang Dao-Shah, Shalini Agrawal

July 2023

Team:  John Carnwath, Alan Brown, Salvador Acevedo, Anh Thang Dao-Shah, Shalini Agrawal The California Arts Council’s programs aim to allow all Californians to thrive via public support for creativity and >>

Music as Medicine

On December 14th, Steven Holochwost had the opportunity to present at the National Institute of Health’s Music as Medicine convening as part of a panel on music education, school readiness, >>