Reports

2017 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

December 2017

Through an innovative partnership, Capacity Interactive and WolfBrown sought to address this gap by producing a definitive report on the media habits of performing arts patrons in the US and Canada. Beyond general media usage patterns, we have sought to determine through which channels patrons are most likely to learn about upcoming performing arts events and which devices they use in the information gathering and purchasing processes.

Capacity Interactive and WolfBrown are pleased to present the data-driven insights on ticket buyers for performing arts events. The results are based on almost 27,000 responses to an online survey from patrons of 58 performing arts organizations across the US and Canada. This white paper presents key findings from WolfBrown’s analysis of the data, along with insights from Capacity Interactive that suggest practical applications for digital marketing.

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More Reports

2019 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

February 2020

The Performing Arts Ticket Buyer Media Usage Study is back to provide you with the data you need as an arts marketer in 2020. WolfBrown created this study

2021 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

March 2022

The 2021 Performing Arts Ticket Buyer Media Usage Study is the third iteration of the 2017 Capacity Interactive study by WolfBrown, which continues to support the work as

A Proposed National Standard Taxonomy for Reporting Data on Support for Individual Artists

John Carnwath, Alan Brown, with Claudia Bach

August 14, 2014

Foreword by Tommer Peterson, Deputy Director, Grantmakers in the Arts Publication of this report marks a significant milestone in GIA’s initiative to develop and initiate a benchmark study