Triple Play: Audience Perceptions of New Plays

John Carnwath

October 2017

Triple Play was a national research project led jointly by Theatre Development Fund and Theatre Bay Area to explore the relationships between playwrights, audiences, and theatres. The initiative placed playwrights and theatre staff in direct conversation with audience members to increase our understanding of how audiences engage with new plays. We investigated the types of interactions with playwrights that would deepen audiences’ experiences of new work, strengthen their relationships with the playwrights, and connect them more deeply with the theatres that present new plays.

The research resulted in recommendations for new practices that would engage more people in the work of contemporary dramatists and open new plays up to larger audiences.

Read the executive summary

Read the full report


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