Reports

2021 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

March 2022

White, linear illustrations of audience and social media icons on a bright red background

The 2021 Performing Arts Ticket Buyer Media Usage Study is the third iteration of the 2017 Capacity Interactive study by WolfBrown, which continues to support the work as research advisor. From the study’s inception, the goal has been to create a resource for the field tailored to its needs. Rather than wondering if the trends in media habits and online behavior reported in broader studies directly apply to performing arts audiences, this study allows organizations to focus on data specific to ticket buyer behavior in our ever-evolving media environment.

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More Reports

2017 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

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Through an innovative partnership, Capacity Interactive and WolfBrown sought to address this gap by producing a definitive report on the media habits of performing arts patrons in the

2019 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

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The Performing Arts Ticket Buyer Media Usage Study is back to provide you with the data you need as an arts marketer in 2020. WolfBrown created this study

A Proposed National Standard Taxonomy for Reporting Data on Support for Individual Artists

John Carnwath, Alan Brown, with Claudia Bach

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Foreword by Tommer Peterson, Deputy Director, Grantmakers in the Arts Publication of this report marks a significant milestone in GIA’s initiative to develop and initiate a benchmark study