The 2021 Performing Arts Ticket Buyer Media Usage Study is the third iteration of the 2017 Capacity Interactive study by WolfBrown, which continues to support the work as research advisor. From the study’s inception, the goal has been to create a resource for the field tailored to its needs. Rather than wondering if the trends in media habits and online behavior reported in broader studies directly apply to performing arts audiences, this study allows organizations to focus on data specific to ticket buyer behavior in our ever-evolving media environment.
