Reports

2019 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

February 2020

The Performing Arts Ticket Buyer Media Usage Study is back to provide you with the data you need as an arts marketer in 2020. WolfBrown created this study as a resource for arts marketers in organizations of all shapes and sizes to navigate the rapidly changing media environment. The 2019 report breaks new ground as the follow up to the study we debuted in 2017.

This year’s study is based on over 18,000 responses to an online survey from patrons of 40 performing arts organizations across the country. In its second iteration, the study harnesses year-over-year data to reveal where behaviors have changed and where they remained the same, adding new depth to the findings.

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More Reports

2017 Performing Arts Ticket Buyer Media Usage Study

WolfBrown, Capacity Interactive

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Through an innovative partnership, Capacity Interactive and WolfBrown sought to address this gap by producing a definitive report on the media habits of performing arts patrons in the

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WolfBrown, Capacity Interactive

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The 2021 Performing Arts Ticket Buyer Media Usage Study is the third iteration of the 2017 Capacity Interactive study by WolfBrown, which continues to support the work as

A Proposed National Standard Taxonomy for Reporting Data on Support for Individual Artists

John Carnwath, Alan Brown, with Claudia Bach

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Foreword by Tommer Peterson, Deputy Director, Grantmakers in the Arts Publication of this report marks a significant milestone in GIA’s initiative to develop and initiate a benchmark study