The Performing Arts Ticket Buyer Media Usage Study is back to provide you with the data you need as an arts marketer in 2020. WolfBrown created this study as a resource for arts marketers in organizations of all shapes and sizes to navigate the rapidly changing media environment. The 2019 report breaks new ground as the follow up to the study we debuted in 2017.
This year’s study is based on over 18,000 responses to an online survey from patrons of 40 performing arts organizations across the country. In its second iteration, the study harnesses year-over-year data to reveal where behaviors have changed and where they remained the same, adding new depth to the findings.