This suite of three reports, completed in 2010, explores why donors give to arts groups in the Bay Area. It captures lessons learned by individual artists and small arts groups in raising matching funds from donors.
“It’s Not About You… It’s About Them: A Research Report on What Motivates Bay Area Donors to Give to the Arts and Artists”
This document includes a summary report on the Fund For Artists Matching Commissions grant program, including a high-level summary of the research on donor motivations, as well as the Field Reports document and other appendices. The intended audience for this report includes funders, arts agencies, and others who seek to help artists and small arts groups raise funds for programs.
“Field Reports from the Fund For Artists Matching Commissions Program: Unlocking the Potential of Individual Donors”
This report describes how some of the individual artists and arts groups participating in the Fund For Artists Matching Commissions program successfully raised funds to meet their match requirement. The intended audience for this report includes individual artists and small diverse arts organizations.
“Fund For Artists Donor Study: WolfBrown Consolidated Research Report”
This 127-page research report includes detailed results from a survey of over 3,000 donors to Bay Area arts programs, as well as results from a series of individual depth interviews with a cross-section of arts donors.