Theatre Development Fund (TDF)

Triple Play: Audience Perceptions of New Plays

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Triple Play was a national research project led jointly by TDF (Theatre Development Fund) and Theatre Bay Area to explore the relationships between playwrights, audiences, and theatres. The initiative focused on setting playwrights and theatre staff in conversation with audience members to increase our understanding of how audiences engage with new plays. In doing so, we explored what types of interaction with playwrights would deepen audiences’ experiences with new work, strengthen their relationships with the playwrights, and connect them more deeply with the theatres that present new plays. The research produced recommendations for new practices that would engage more people in the work of contemporary dramatists and expand the audience for new plays.

To read the findings, view the online documents.