According to author Lily Janiak, “In a December webinar, the arts research firm WolfBrown, which has been surveying nationwide audience attitudes about returning to the theater since the pandemic’s early days, reported that theatergoers have become more risk-averse. They want to buy tickets to shows they see as sure bets.”
She goes on to say, “[Recent season announcements] suggest[s] theaters might be paying attention to that trend.”