Team: Joe Kluger
Sarasota Opera engaged Joe Kluger of WolfBrown to facilitate its strategic planning process. It resulted in refinements to the organization’s mission and values and established a set of overarching goals and objectives, strategic priorities, and multi-year financial projections.
The critical success factors for the plan included:
- Motivating audience members to return to the Opera House post-COVID by building audience interest in a new Exploration Series of innovative opera productions, while also increasing audience demand for the traditional Classics Series operas
- Identifying resources to support expanded education and community engagement activities.
- Increasing revenues from ancillary businesses and new and existing donors.