Penn Live Arts: Strategic Plan

Penn Live Arts Logo

Team: Joe Kluger

Penn Live Arts (formerly the Annenberg Center for the Performing Arts) engaged Joe Kluger of WolfBrown to facilitate a strategic planning process, which resulted in revisions to the organization’s mission, vision, and values. It also established a set of multi-year strategic priorities and corresponding financial projections. 

The unifying framework of the plan was for Penn Live Arts to continue to connect diverse audiences with performances by a wide range of visionary artists—and to integrate its programs more comprehensively with the educational mission of the University of Pennsylvania.