Team: Surale Phillips
What makes meaning for their audiences has been the primary focus of the survey work Surale Phillips has done for the Ojai Music Festival (OMF) for well over a decade. WolfBrown was been re-engaged for 2024 to gather and unpack festival audience feedback. We applaud OMF for its commitment to engaging its audience in a dialogue that goes beyond data collection for marketing purposes. Over the years, results have helped shape programs, services, experiences, fundraising, and opportunities for deeper community engagement. What was our favorite survey question this year? “Please tell us your favorite Festival moment!”