PROJECT HIGHLIGHTS

Milwaukee Symphony Orchestra

Milwaukee Symphony Orchestra: Expanding Reach and Deepening Community Connections

MSO Logo

Team: Cultural Catalysts and Surale Phillips

WolfBrown has partnered with Cultural Catalysts to support the Milwaukee Symphony Orchestra in a comprehensive audience building initiative focused on its Classics Series programming. This multi-phase project will explore how MSO can deepen engagement with current audiences while expanding its reach in the Milwaukee community. The work aims to inform strategic recommendations that will help MSO increase earned revenue and grow sustainable audiences for the future.