Immersed In The Future Audience Outlook Monitor

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Project Highlights

Ojai Music Festival: Listening to Audiences to Shape the Festival Experience

Ojai Music Festival Logo

Team: Surale Phillips What makes meaning for their audiences has been the primary focus of the survey work Surale Phillips has done for the Ojai Music Festival (OMF)

Oklahoma City Philharmonic: Building a Roadmap for the Future

Team: Alan Brown, Erin Gold Having successfully weathered the challenges of COVID-19 performance disruptions, OKC Philharmonic’s leadership believed it was an appropriate time to develop a new strategic

South Arts’ Jazz Road Program: Charting the Next Phase

Team: John Carnwath, Annick Odom, Alan Brown South Arts’ Jazz Road program is an artist-centric touring and residency grants program to spread jazz throughout the country, strengthen work opportunities and

Charles H. Wright Museum: Designing a Fellowship to Prepare the Next Generation of Leaders

Wright Museum logo

Team: Alan Brown, John Carnwath Responding to a set of specific needs in the museum field, the Charles H. Wright Museum of African American History is taking the

Loyalty Labs: Accelerating Sector Learning Through Collaborative R&D

Loyalty Labs logo

Team: Alan Brown, Surale Phillips, Erin Gold, and Annick Odom WolfBrown is launching Loyalty Labs to address one of the sector’s most persistent challenges: the lack of a

Orlando Shakes: Aligning Programs with Community and Market Needs

Orlando Shakes in green and blue with a gold feather

Team: Alan Brown, Surale Phillips Orlando Shakes, the acclaimed producing theatre company serving the fast growing market of Orlando, Florida, has engaged WolfBrown as a thought partner to

Milwaukee Symphony Orchestra: Expanding Reach and Deepening Community Connections

MSO Logo

Team: Cultural Catalysts and Surale Phillips WolfBrown has partnered with Cultural Catalysts to support the Milwaukee Symphony Orchestra in a comprehensive audience building initiative focused on its Classics

Boulanger Initiative: Building Accountability and Impact Through Strategic Evaluation

Boulanger Initiative

Team: John Carnwath In a period of rapid growth, the Boulanger Initiative (BI)—dedicated to promoting and raising awareness of music composed by women and all gender-marginalized composers—embarked on

NAMM Foundation: Analyzing Data to Update Design, Procedures, and Guidelines

Name Foundation logo in black and white

Team: Dr. Thomas Wolf, Dr. Steven Holochwost The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around

Cabarrus Arts Council: Uncovering How Venues Can Best Serve Their Communities

Cabarrus Arts Council Logo

Team: Surale Phillips The Cabarrus Arts Council, serving a largely rural county outside Charlotte, NC that has seen significant growth and changed demographics, is taking bold steps to enrich its

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