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WolfBrown’s newest division is an intellectual property management company and project incubator for immersive experiences, primarily serving the performing arts sector. We research, conceive, develop, finance, and distribute immersive experiences in partnership with our investors and creative partners. We hope you find our Immersed in the Future newsletter informative and invite you to join us in navigating the complex programmatic space of in-real-life, augmented, immersive, and virtual experiences.

Inside Immersed in the Future: A Closer Look at Our Representation & Distribution Practice

ISSUE 9 • April 2025

Curated Immersive Experiences, Precisely Where They Belong

By Alan Brown and Marco Bruscoli, WolfBrown

Dear Friends,

We’re pleased to introduce, for the first time, our Representation & Distribution practice area—an integral part of Immersed in the Future.

This service is dedicated to the management and circulation of high-quality immersive experiences across North America, ensuring a strategically aligned distribution based on each project’s potential.

We serve as a bridge between independent creative studios and cultural institutions seeking innovative content—such as orchestras, operas, museums, theaters, cultural centers, and other venues—offering support in the selection and programming of immersive experiences with verified artistic and market value.

Our catalog, continuously updated, includes immersive exhibitions, live performances, and technology-driven installations available for immediate programming. Each project is supported by technical documentation, audience analysis, and full logistical support, ensuring a streamlined and context-specific implementation.

With sincere enthusiasm,
Alan Brown and Marco Bruscoli


Immersive Projects – 2025 Roster

Below is a selection of curated experiences currently available. Detailed materials and scheduling options are available upon request from Marco Bruscoli:

Alfa5 – XR Gaming Sport Experience

IRL Interactive Social Experiences – 3D Projections – XR VR – Metaverse

Alfa5 is one of the first XR venues of its kind — merging active gaming dynamics and immersive technologies into a new form of interactive entertainment. Designed to be scalable and adaptable, it offers a flexible format suitable for different spaces and audiences.


Jules Verne 200 Image

Jules Verne 200

360 Immersive Experience – 3D Projections – VR – Metaverse

Celebrating the 200th anniversary of one of literature’s most iconic authors, Jules Verne 200 invites audiences to step inside his fantastical worlds — brought to life through cutting-edge visuals, spatial sound, and interactive environments. With over 100,000 tickets sold at its debut, the experience has already captivated audiences with its unique blend of storytelling and technology.


Black / Noire

XR Immersive Exhibition

Winner of the 2024 Cannes Immersive Competition, Black/Noire is a powerful augmented reality exhibition that explores themes of racial justice, identity, and collective memory.


Viva Vivaldi

Viva Vivaldi

Large-Scale Immersive Concert

Originally presented at Arena di Verona, Viva Vivaldi is a unique blend of classical music and immersive technology, featuring a 29-piece orchestra performing The Four Seasons.


House of ERIKALUST

360 Immersive Experience  – VR – Metaverse 

After her international success on Netflix, Erika Lust returns with a bold new immersive experience: House of ERIKALUST. Designed for curious minds and open hearts, this interactive journey invites visitors to explore intimacy, desire, and the diversity of pleasure through a carefully curated selection of adult content.

For further information, detailed brochures, or to discuss potential programming opportunities, please contact Marco Bruscoli:

Open Call for Investors

Immersed in the Future is currently developing a new series of immersive experiences based on pre-existing intellectual properties with high public recognition and audience potential.

These projects, now in advanced concept development, are designed for large-scale production and activation within the international market.

We are establishing partnerships with leading cultural institutions and are open to confidential discussions with investors interested in supporting the production phase of scalable, high-impact immersive content with strong strategic relevance.

For inquiries, please contact Marco Bruscoli:

Creative Studio – Update

JukeBox Music Discovery Lounge™ (JMDL)

Status: Finalizing Last Partnership Opportunities

Developed by our in-house Creative Studio, the JMDL™ is an immersive and interactive social listening environment designed to transform how audiences experience and interpret music. Through curated artistic programming, dedicated spatial design, and audience-centered formats, the project introduces a new operational model for music institutions aiming to innovate their relationship with audiences.

The initiative is now in its final stage of partner selection for the 2025 launch. A limited number of partnership opportunities remain available for interested music organizations.

To request project materials, please contact Marco Bruscoli:

Immersed in the Future Website


Immersed in the Future logo

Immersed in the Future, a division of WolfBrown, is an intellectual property management company and project incubator for immersive experiences, primarily serving the performing arts sector.

We research, conceive, develop, finance, and distribute immersive experiences in partnership with our investors and creative partners.

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