What Happened to Audiences?
Two years and nine months since the onset of the Covid-19 pandemic, audiences have largely adapted to the new normal in which Covid-19 is an ongoing risk alongside other health risks, old and new. In this final briefing on the Covid-19 study, Alan Brown will take stock of findings from the last phase of the Audience Outlook Monitor study, July-Nov. 2022, including new questions about programming preferences and pre-/post-pandemic shifts in consumption behaviors. Against the backdrop of sobering box office data, Alan will provide an overview of factors affecting demand and reflect on forward-looking strategies for navigating the next few years.
Date: December 5, 2022
Time: 1:30 p.m. Eastern time | 10:30 a.m. Pacific time