Demographics and Buyer Behavior Survey
Through our Audience Outlook Monitor program, WolfBrown has launched another cohort for the Demographics and Buyer Behavior Survey, which is the first step in maintaining a detailed profile of your customers – knowing who they are in terms of demographics and family lifecycle, how they relate to your organization as ticket buyers and donors, and why they come (or don’t come). We’re excited to announce the following arts and cultural organizations from across the U.S. will participate in the survey cohorts.
The following organizations have already opted into the 2025 Flinn Foundation Demographics and Buyer Behavior Survey Cohort:
- Arizona Opera
- Arizona Theatre Company
- Children’s Museum of Phoenix
- Desert Botanical Garden
- Heard Museum
- Mesa Arts Center
- Museum of Northern Arizona
- Phoenix Art Museum
- Scottsdale Arts
- Tucson Symphony Orchestra
On-Demand Members:
- New 42
- Sitka Music Festival
Friction Audit and Engagement Survey, On-Demand
The Friction Audit and Engagement Survey will inform your work providing fulfilling experiences for ticket buyers before, during, and after your programs. You can use this survey to track friction points across the experience of attending your programs and to gauge demand for engagement activities before, during and after performances. This survey is available specifically for performing arts-based organizations. In sum, the survey offers a comprehensive picture of how your patrons aspire to engage and what their actual experience is.
The following organizations purchased the 2025 Friction Audit and Engagement Survey On-Demand:
- Blumenthal Arts
- The Cleveland Orchestra
National Survey of Dance Audiences’ Tastes and Preferences
For 2025, we will focus on tastes and preferences in dance. The survey will provide dance presenters and dance companies with information about their audience’s preferences for styles of dance, their interest in seeing work by companies they know and they don’t know, and their interest in alternative formats. We hope to contribute to the national dialog about the viability of dance touring.
The following organizations have opted into the 2025 National Survey of Dance Audiences’ Tastes and Preferences Cohort:
- American Dance Festival
- Ballet Arizona
- Celebrity Series of Boston
- Dance Source Houston
- Detroit Opera
- Dimensions Dance Theatre of Miami
- Eisenhower Dance Detroit
- Jacob’s Pillow
- The Joyce Theater
- Houston Contemporary Dance Company
- Mezclada Dance Company
- The Newman Center for the Performing Arts
- NobleMotion Dance
- Northrop, University of Minnesota
- Open Dance Project
- Pilot Dance Project
- Scottsdale Center for the Performing Arts
- Social Movement Contemporary Dance
- Urban Souls
- Vitacca Ballet
IDEA Study Phase 2: Understanding the Shifting Landscape of Accessibility
The IDEA Study is continuing with a paid Focus on Accessibility – Ticket Buyer Survey cohort. This survey requires advance registration and has tiered pricing, as do our other AOM survey cohorts. All registered organizations will become part of a cohort that collectively deploys the survey to a sample of their recent ticket buyers. To maximize cohort learning, cohort members agree to share their results with other participating organizations through the WolfBrown Dashboard. Findings from the Focus on Accessibility -Ticket Buyer Survey will be reviewed and discussed in a series of cohort learning sessions limited to cohort members. After the survey cohort concludes, a selection of aggregated results will be shared with the larger field through the Audience Outlook Monitor community in a public dashboard.
The following organizations joined the 2025 Focus on Accessibility – Ticket Buyer Survey Cohort:
- BAM (Brooklyn Academy of Music)
- CAPA (Columbus Association for the Performing Arts)
- Chicago Symphony Orchestra
- Childsplay
- Cincinnati Symphony Orchestra
- Flint Institute of Music
- Goodman Theatre
- The John F. Kennedy Center for the Performing Arts
- Mayo Performing Arts Center
- Mesa Arts Center
- Paper Mill Playhouse
- Pittsburgh Symphony Orchestra
- Scottsdale Arts
- Segerstrom Center for the Arts
- Signature Theatre
- Studio Theatre
- Tucson Symphony Orchestra
- University Musical Society (UMS)