Recent Engagements – June 2024

Ojai Music Festival

Ojai Music Festival logo in black and white

What makes meaning for their audiences has been the primary focus of the survey work Surale Phillips has done for the Ojai Music Festival (OMF) for well over a decade. We are pleased to share that WolfBrown has been re-engaged for 2024 to gather and unpack festival audience feedback. We applaud OMF for its commitment to engaging its audience in a dialogue that goes beyond data collection for marketing purposes. Over the years, results have helped shape programs, services, experiences, fundraising, and opportunities for deeper community engagement. What was our favorite survey question this year? “Please tell us your favorite Festival moment!

Demographics and Buyer Behavior Survey

Image of Audience Outlook Monitor Logo

Through our Audience Outlook Monitor program, WolfBrown has launched the second cohort for the Demographics and Buyer Behavior Survey, which generates a multi-dimensional profile of ticket buyers. Results can be used as an input to institutional planning and to inform funders, sponsors, and other external stakeholders about organizations’ audiences. We’re excited to announce the following arts and cultural organizations from across the U.S. will participate in the survey cohorts.

The following organizations have opted into the 2024 Demographics and Buyer Behavior Survey Open Cohort:

  • Community Concert Hall at Fort Lewis College
  • CU Presents
  • East West Players
  • La Peña Cultural Center
  • Midland Center for the Arts
  • New Conservatory Theatre Center
  • New 42
  • Rialto Center for the Arts at Georgia State University
  • Sunset Cultural Center
  • UF Performing Arts

The following organizations have already opted into the 2024 Demographics and Buyer Behavior Survey Flinn Foundation Cohort:

  • Arizona Opera
  • Arizona Science Center
  • Arizona-Sonora Desert Museum
  • Arizona Theatre Company
  • Ballet Arizona
  • Children’s Museum of Phoenix
  • Childsplay
  • Desert Botanical Garden
  • Heard Museum
  • Mesa Arts Center
  • Museum of Northern Arizona
  • Phoenix Art Museum
  • Scottsdale Arts