New Research: IDEA Study Orchestra Cohort

logo for Audience Outlook Monitor

Through its Audience Outlook Monitor program, WolfBrown has partnered with the League of American Orchestras to launch the IDEA Study, an analysis of audience attitudes about inclusion, diversity, and equity. We’re excited to announce that a cohort of 28 orchestras from across the U.S. will participate in the first phase of the study:

  • Allentown Symphony Association  
  • Atlanta Symphony Orchestra 
  • Boston Symphony Orchestra 
  • Buffalo Philharmonic Orchestra 
  • Charlotte Symphony 
  • Chicago Symphony Orchestra 
  • The Cleveland Orchestra 
  • Detroit Symphony Orchestra
  • Houston Symphony 
  • Knoxville Symphony Orchestra 
  • LA Phil 
  • Madison Symphony Orchestra 
  • New World Symphony 
  • New York Philharmonic
  • Omaha Symphony 
  • Orchestra Lumos 
  • Pacific Symphony 
  • Philadelphia Orchestra 
  • Pittsburgh Symphony Orchestra 
  • Richmond Symphony 
  • San Diego Symphony 
  • San Francisco Symphony 
  • South Bend Symphony Orchestra 
  • St. Louis Symphony Orchestra 
  • Symphony New Hampshire 
  • Wichita Symphony 
  • Winston-Salem Symphony
Image of an orchestra hall with the audience sitting

Participating orchestras in the IDEA Study will:

  • learn about their audiences’ experiences;
  • their perceptions and expectations as they relate to work around equity, diversity, and inclusion (EDI); 
  • and their preferences and appetite for increased diversity in artistic programming. 

Participants will not only receive custom research findings, but will also have the opportunity to explore the findings’ implications in cohort meetings with peer orchestras and the WolfBrown team. 

Learn more about the IDEA Study on the Audience Outlook Monitor website. A second cohort for Phase 1 of the study will also be open to any arts organization for registration on September 12, 2023. A second phase of the study in 2024 will delve deeply in the accessibility needs of audiences