Publications

You Had Me at Hello: Your Media Coverage Goal

Surale Phillips

July 1, 2016

LinkedIn

You had me at hello.

This is your goal with the media when it comes to easing the pain of your unending quest for coverage. Yes, there are still some markets with arts critics and reporters, but they are running to stand still, just like you are. Sure, your real goal is coverage, but you won’t get there unless you have them at hello.

According to local media experts, most arts groups don’t have them at hello because they haven’t taken the time to master the new rules. I thought now might be a good time for a refresh on what to do and what not to do when it comes to marketing arts events to local media. One panelist said, “Someone actually called me the other day and asked me to send a reporter out. Like we still have reporters!! Seriously, it’s two of us putting this whole publication together every week. Don’t they get it?”

You don’t want to be that person.

Access this article.

SHARE

Recent Publications

Making Music, Promoting Development: The Power of Practice

Routledge

A chapter by Dennie Palmer Wolf, Steven Holochwost, and Judith Hill Bose in the new volume, Music Learning As Youth Development. Music Learning as Youth Development explores how music education programs >>

Why Making Music Matters

Carnegie Hall

In 2016, Dr. Dennie Palmer Wolf, working with musicians and staff at Carnegie Hall’s Weill Music Institute, published a booklet for families, “Why Making Music Matters.” The publication outlines >>

Book: The Routledge Companion to Music and Human Rights

Routledge

The Routledge Companion to Music and Human Rights is a collection of case studies spanning a wide range of concerns about music and human rights in response to intensifying >>