Publications

Book: How to Connect with Donors and Double the Money You Raise

Dr. Thomas Wolf

October 6, 2021

Many nonprofits are constantly seeking out new donors to raise funds and meet fundraising goals. In the chase for those additional dollars, fundraisers and institutions often forget what’s at the heart of it all: human relationships.

Ten years after the initial release of his book, Dr. Thomas Wolf has published a new, digital edition titled How to Connect with Donors and Double the Money You Raise. It features an an introduction by Hodding Carter. Replete with new stories and updated to reflect the ever-evolving ways we connect, the book convincingly shows that successful fundraising is all about turning a name in a database into a relationship. When you do that, the money will flow.

Colleagues and practitioners had this to say:

“With colorful and provocative stories, Tom Wolf reminds us that fundraising is an art not a science. It is about people, not about institutions. When did you last enjoy a book about asking people for money?”

Michael Marsicano, Foundation for the Carolinas

“Tom Wolf focuses on the relationship side of fundraising, and therefore provides welcome relief as the craft becomes increasingly metric-oriented—the number of calls, meetings, asks. He provides great encouragement to use more imagination, time, and care in connecting to people.”

Christine W. Letts, Harvard University

“Practical, funny, clear, innovative—Tom Wolf’s book is all these things and more. His real world experiences demystify the art of asking for money and remind us that giving always starts from the heart.”

Lee Salter, Retired President, The McConnell Foundation

As a courtesy, for readers of this WolfBrown website, we have provided the full text of this book for you to access and download.

You can buy a physical copy at your preferred online bookseller. Options include, but are not limited to:

SHARE

Recent Publications

Blog: All Hands On Deck

Alan Brown

January 26, 2021

WolfBrown

A Call to Action for Arts and Public Health For nine months during 2020 we navigated the worst crisis to hit the arts and culture sector in modern >>

Evaluations at Mid-Life

Guildnotes

by Dennie Palmer Wolf In an issue of GuildNotes, Dennie Palmer Wolf continues her article series on program evaluations with an investigation of their mid-life. Imagine that you >>

Initiators and Responders: Leveraging Social Context to Build Attendance

Alan Brown

Summer 2004

John S. and James L. Knight Foundation

Issues Brief Series #4 Summer 2004, Published by the John S. and James L. Knight Foundation  by Alan Brown Two observations from recent studies illustrate the paradox of >>