This keynote address was delivered at the second Symposium of the International Network for Audience Research in the Performing Arts (iNARPA) on September 14, 2017, in Leeds, UK. Martin Barker attended the Symposium and found the presentation both stimulating and challenging. He asked Alan Brown if he would consider allowing Participations to publish it.
We are grateful to Alan for granting his permission. Although Alan was looking specifically at audience research in relation to the performing arts, and primarily in an American context, we believe he raises important issues that are worth reflecting on in all areas of audience research.