“Omicron in the Rear View Mirror, Uncertainty Ahead” Executive Briefing

Alan Brown, March 21, 2022

Alan’s latest briefing highlights results from this week’s survey deployments to three national cohorts of theaters, orchestras, and performing arts centers. With COVID-19 infection rates at or near the lowest levels seen in almost a year, we now have a picture of what demand looks like under what might be called “suddenly optimistic” conditions.

How much has demand recovered since February? How much have feelings about mask mandates changed in the past month? How should we be thinking about the pace of recovery of audience demand over the next few months?

Part of the dedicated executive briefing series with the Audience Outlook Monitor: COVID-19 Study

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