Membership and Affiliations Survey
Through our Audience Outlook Monitor program and in partnership with the League of American Orchestras, WolfBrown has launched a cohort for the Membership and Affiliations Survey. New for 2025-26, the Membership and Affiliations Survey deployed on October 14, 2025 as a cohort, and continues our deep dive into customer loyalty.
This is a discipline-specific survey protocol, with versions available for orchestras, chamber music presenters, choral organizations, operas, theatres, and multi-disciplinary performing arts presenters. The survey explores ticket buyers’ interests in various types of membership programs and other affiliation opportunities. Its overall purpose is to provide guidance as to how to manage the range of opportunities to deepen engagement and involve patrons in your mission, especially those who cannot attend frequently. This survey will address questions such as:
- What motivates loyalty beyond attendance at ticketed events?
- What types of membership offers appeal to different segments of ticket buyers?
- What memberships and affiliations are most likely to ‘catch’ former subscribers and higher-frequency single-ticket buyers who don’t want to subscribe?
- What aspects of your mission are most likely to drive affiliation?
- What opportunities might be available to deepen engagement through adult education?
The following organizations have opted into the cohort.
League of American Orchestras Sponsored Organizations:
- Baltimore Symphony Orchestra
- Chicago Symphony Orchestra
- Cincinnati Symphony Orchestra
- Dallas Winds
- Madison Symphony Orchestra
- Melbourne Symphony Orchestra (Australia)
- Minnesota Orchestra
- Phoenix Symphony
- Pittsburgh Symphony Orchestra
- Richmond Symphony
- San Diego Symphony
- Tallahassee Symphony Orchestra
- Tucson Symphony
Other Organizations:
- Celebrity Series of Boston
- City of Tempe
- New 42
- Oregon Shakespeare Festival