Webinar: A View from the Entrepreneurial Edge of Immersive Programming

In Conversation with Jordi Sellas, founder of IDEAL Centre d’Arts Digital de Barcelona

This webinar is a joint activity of the Audience Outlook Monitor community and Immersed in the Future, WolfBrown’s community of practice designed to support nonprofit arts organizations as they navigate the complex programmatic space of augmented, immersive, and virtual experiences.

We’ll discuss the opportunities and challenges of programming in the immersive space with the Director of IDEAL (Barcelona), Jordi Sellas I Ferrés. In 2019 Sellas converted a historic cinema in Barcelona into one of the world’s leading digital cultural centers and now tours his immersive programs around the world. Alan Brown, Managing Principal at WolfBrown, will moderate.

Check out the IDEAL website in advance, and bring your questions for Jordi!

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Jordi Sellas Photo

Jordi Sellas I Ferrés will join us online as a guest speaker for the seminar. He is the current director of IDEAL, the Digital Arts Center of Barcelona. He presented featuring a live immersive concert called “Dalí – The Thinking Machine.” Other immersive productions included MAD Madrid, Frida Kahlo: The Immersive Biography, Klimt: The Immersive Experience, and Next to Normal Immersive. These projects illustrate a growing trend of digital cultural centers as venues for concerts, allowing for new levels of creative exploration of music and art. He has held the position of Director General for Creation and Cultural Industries at the Government of Catalonia.

Alan Brown Headshot

Alan Brown, Managing Principal of WolfBrown, is a leading researcher and management consultant in the arts and culture sector worldwide. His work focuses on understanding consumer demand for cultural experiences, evaluating support structures for the arts, and helping industry leaders make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape.