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Viral Verdi Video

The Opera Company of Philadelphia recently created an innovative marketing project, in which members of the cast of La Traviata performed the famed “Brindisi” in the aisles of Reading Terminal Market on a busy Saturday morning.  In addition to the hundreds of confused, but happy shoppers who may have been motivated to buy tickets (or at least drink) after hearing Libiamo ne’lieti calici, the performance was put on YouTube, where it has been seen (so far) over 56,000 times.  The “Flash Opera” viral marketing effort is also being cited in the marketing departments of many other arts groups as an example of how a little creativity and effort can sometimes be more effective at grabbing audience attention than an expensive traditional advertising campaign.


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