Tag Archives: marketing

During a recent trip abroad, I attended a New Year’s Eve concert at London’s historic Wigmore Hall. I was especially looking forward to it since it was the location of London debuts of several of my relatives who had always … Continue reading

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The Opera Company of Philadelphia recently created an innovative marketing project, in which members of the cast of La Traviata performed the famed “Brindisi” in the aisles of Reading Terminal Market on a busy Saturday morning.  In addition to the … Continue reading

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Corporations – both for profit and nonprofit – are looking for budget line items they can reduce during the economic crisis. Often, one of the discretionary items they consider is advertising. According to an article that appeared in the November … Continue reading

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