Author Archives: Rebecca Ratzkin

I woke up the morning of November 9th and immediately tried to return to an anxiety dream, which seemed preferable to reality at that moment. But I had things to do and people to interview, for that Wednesday marked the … Continue reading

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In June 2015, I gave a presentation on donor motivations to a group of Bay Area fundraisers, focusing on how Millennials are different from others in their giving preferences and behaviors. The presentation drew on research that Alan and I … Continue reading

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How do you like to learn? That was the core question behind a series of focus groups I recently facilitated for a major ballet company. We sat down with ticket buyers over three weeks to explore attitudes, preferences and current activities … Continue reading

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At the end of July, my colleague Sean Fenton and I went to Santa Cruz to participate in the Santa Cruz Museum of Art & History‘s MuseumCamp 2014. The camp took place over three and a half days, attracting over one … Continue reading

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I am currently working with over 40 Bay Area arts organizations, helping to build capacity around collecting, synthesizing and applying audience feedback. As part of this research, these organizations are also collecting audience demographics using questions designed to parallel the U.S. … Continue reading

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Nina Simon’s recent Museum 2.0 blog post about how to measure the impact of the arts on “social bridging” (i.e., bringing people closer across diverse cultures and communities) struck a powerful chord with me. Nina highlights the challenge of measuring social bridging, … Continue reading

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While researchers in the commercial sector long ago developed methods for gauging consumer tastes and preferences for different product attributes, research on preferences in the arts sector is still nascent. In light of our recent work over the past year … Continue reading

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I recently discovered Artsicle, an amazing new website that allows regular people with regular paychecks the opportunity to live with real live art from real live visual artists. How do they do it? Instead of buying, you can rent with … Continue reading

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With all of the recent interactive, community-based creative endeavors (e.g., Popup Magazine, Aaron Koblin‘s distributed works), and the allure of the all-night project (e.g., 24 Hour Plays), the research project I wish for is to engage a larger community in … Continue reading

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These days, my mind has been wandering towards issues around capacity building. As arts groups struggle to increase outreach, expand programs and audience-base, and create a sustainable organizational structure for the future,  frequently cited challenges boil down to shortages of … Continue reading

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