"An Architecture of Value"
From the Grantmakers in the Arts newsletter, Winter 2006.
This essay suggests how and why we might begin to talk differently about the value and benefits of arts experiences, and it suggests a framework.1 Nearly everyone who works in the industry has a stake in the conversation. Artists wonder about the consequences of their work. Administrators and board members struggle to demonstrate how their work creates value. Marketers and fundraisers hone the language they use to invite support and participation. Funders strive to better define and assess outcomes, and city planners look for better ways to rationalize their investments in cultural assets.