CLIENT CASE STUDIES
Young Audiences, Inc.
As part of an expansion of its mission, Young Audiences wished to test the feasibility of a national affiliates program, and hired WolfBrown to conduct the necessary research. Through an extensive interview process with close to 100 people in communities throughout the United States, the consultant found that strong support did not exist except for a program of slightly different format than that originally proposed by Young Audience staff. The final report offered specifics on the design and administration of the proposed alternative program as well as recommendations on how it might be funded. Of the eight communities recommended as potential launch sites for the new program, Young Audiences successfully moved ahead with the program in two of them.