CLIENT CASE STUDIES

SERVICES


MARKET QUALITY AND COMPETITIVE ANALYSIS

In connection with strategic plans, facility studies, cultural assessments and other planning work, WolfBrown provides a variety of in-depth market analysis services. These services generally take one of several forms: 1) demand analysis, to frame expectations for what levels of demand the market will support in connection with an existing or proposed program or facility; 2) market quality analysis, to understand the geographical, demographic and lifestyle characteristics of a marketplace in relation to an existing or proposed program or facility; and 3) competitive analysis, to take stock of current and future competitive sources in the marketplace and consider the implications for programming and positioning.