CLIENT CASE STUDIES
LIVERPOOL ARTS REGENERATION CONSORTIUM
In this collaborative pilot study, eight arts and cultural organisations in Liverpool (acting together as the Liverpool Arts Regeneration Consortium, or LARC) surveyed audiences and visitors about the impacts of their experiences over the 2009-10 season.
This report discusses the range of findings with respect to audiences' "readiness to receive," the art and the six constructs of intrinsic impact: captivation, emotional resonance, spiritual value, intellectual stimulation, aesthetic growth and social bonding. The results of the study have stimulated conversations about artistic programmes, audience engagement, customer service and other topics, and also helped to advance a longer arc of learning about impact assessment underway in the U.K., U.S. and Australia.
Consultants: Alan Brown, Jennifer Novak-Leonard, Debbie Richards
Year Complete: 2011