Johnson County Community College
When Johnson County Community College announced plans to build a major performing arts center on its campus, a number of area organizations (and their funders), including The Kansas City Symphony, Lyric Opera of Kansas City, Missouri Repertory Theatre, and State Ballet of Missouri, were alarmed that Johnson County patrons might attend events at the new facility instead of traveling to downtown Kansas City. Hired by the Greater Kansas City Community Foundation, the consultants responded to these concerns with a project that created a collaborative environment in which the five organizations worked to develop joint subscriptions, inter-organization discounts, and an integrated database of audience data. As a result of their ensuing collaboration, the organizations have attained remarkable growth in their audiences, including a 34% increase in the number of Johnson County households attending events at one of the five.

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