CLIENT CASE STUDIES
Smithsonian American Art Museum
WolfBrown worked with the Smithsonian American Art Museum as it undertook a six-month strategic planning process. Focusing on the Museum’s return to a newly renovated Patent Office Building in 2005 and opportunities created by the move, the plan addressed collection, exhibition, and audience goals in the “new” environs, as well as educational programming and financial matters. The consultants advised the Museum on the design of the process and its elements, and then planned, facilitated, and documented the meetings of the core staff and steering committees who crafted the Museum’s mission and vision statements, details of its five-year plans, and how progress and success might be measured
Go to www.nmaa.si.edu
Five Year Plan
With its reopening July 1, 2006, the Smithsonian American Art Museum stood on the threshold of a new era, having accomplished the myriad tasks associated with renovating the historic Patent Office Building, of adapting it to compelling new uses, and of raising funds to support that work – the culmination of a plan Wolf, Keens had assisted in developing in 2001. Following the opening, Wolf, Keens helped Museum staff identify ideas that would capture the rich promise of this new era in a strategic five-year plan. They interviewed several dozen individuals, including all of the Museum’s Commissioners and a number of outside experts, distilled their thoughts, and facilitated a series of staff meetings in which those thoughts were shaped as goals, strategies, and anticipated outcomes.