Manager, Audience Research Program

WolfBrown LLC Submission Deadline: October 18, 2020

WolfBrown is a leading provider of market research and management consulting services to cultural institutions, arts agencies and foundations in the US and abroad. A profile of the firm is available at WolfBrown’s Detroit office specializes in market research and evaluation, typically in support of programming initiatives and foundation-funded grant programs. To accomplish our work, we draw on an ever-widening circle of qualitative and quantitative research methods, always seeking new and better approaches to addressing the field’s most persistent research questions and challenges.

Since 2007, WolfBrown has developed significant new survey methods and software tools for building the capacity of arts organizations to measure the impact of their artistic programs and learn about their audiences more generally. Hundreds of arts organizations in the US and Canada have participated in large-scale cohort studies initiated by WolfBrown in partnership with numerous service organizations and funders.

In March 2020 WolfBrown launched the Covid-19 Audience Outlook Monitor, a longitudinal tracking study of audience attitudes about attending cultural events during the Covid-19 pandemic. As of September 2020 over 500 cultural organizations in four countries are participating in the study, which will extend well into 2021. We believe that ‘cohort studies’ represent a valuable new approach to field learning, both in terms of the low cost to participating organizations and the ability to rapidly address a wide range of research questions.

To advance the vision of more equitable access to high quality market research in the arts sector, WolfBrown seeks a qualified professional to join our small team of researchers in developing and implementing a variety of audience research initiatives over the coming years.

Position Summary
The Manager, Audience Research Program, is a new position that will provide timely and thoughtful customer service to an assortment of clients, ranging from theatre companies to museums. This position is technology-oriented and focuses on implementing survey efforts, managing a proprietary dashboard-reporting interface, and supporting participating organizations in making sense of the results. The new hire will report to Alan Kline, Director, Audience Research Program, and will also work closely with other WolfBrown staff. Candidates may choose to work remotely or may choose to relocate to Detroit.  

The Manager, Audience Research Program will be responsible for:

  • Serving as primary point of contact for cohorts of arts organizations participating in various studies, maintaining a high quality of client satisfaction at every stage;
  • Mastering WolfBrown’s proprietary survey tools and software, in order to train and service new clients;
  • Assisting clients with survey design, survey programming, dashboard set-up, and interpretation of data (i.e., being able to connect the dots and tell a story);
  • Working in partnership with other staff in conceptualizing new tools and services;
  • Answering incoming queries from arts organizations, including upfront consultations regarding service and pricing;
  • Supporting marketing and communications efforts for the Audience Outlook Monitor program.   This is an entrepreneurial position for a gregarious individual with a track record of successful communications, networking, and/or client services work.  

Desired Qualifications  
The successful candidate will have strong organizational, marketing and computing skills, and must be highly detail-oriented and team-oriented. A four-year college degree is required. The following core competencies are required:  

  • Experience in a full-time arts marketing, artistic operations, or other arts administration position, with strong evidence of professional growth and accomplishment; – OR – experience working in academic research positions, visitor studies, or a market research position in the commercial sector;
  • A strong customer service orientation;
  • Excellent communication skills, both verbal and written;
  • Strong organizational skills, including project management and time management;
  • Fluency in English;
  • Familiarity with the arts sector’s challenges in the areas of racial equity, and conversant in issues of research, evalution or arts management practices to reduce inequities;
  • Excellent computing skills (including Microsoft applications in a Mac environment), and demonstrated capacity to quickly master online survey software and other software tools;
  • deep passion for the arts, or some training as an artist (any discipline).  

The following skills and experience are desired, but not required:

  • Some experience with survey research methods, sociology or consumer behavior or psychology, with a capacity to interpret quantitative data;
  • Some knowledge of, or connection to, the national arts landscape, through a service organization or other network;
  • Experience with website production, social media and/or marketing;
  • Data analysis skills (training will be provided).  

The work will appeal to individuals who are self-directed, highly motivated, and skilled communicators.  

This is a full-time salaried position with an annual salary ranging from USD $50,000-$60,000, commensurate with experience, as well as a discretionary bonus based on individual and company performance. A benefits package is also available, including medical and dental benefits and contribution to a 401K plan.

Individuals who are interested in this position should email a resume and cover letter to:
Erin Gold, Office Manager
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Subject Line: Inquiry re: Manager, Audience Research Program

Please, no telephone inquiries. References, writing samples and other work samples will only be requested of finalists.

The deadline for application is October 18, 2020. Finalists will be contacted by Oct. 23.