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Assessing the Intrinsic Impacts of a Live Performance

(embargo lifted January 2008) This report attempts to define and measure how audiences are transformed by a live performance. The study, commissioned by the Major University Presenters consortium, develops a simple measurement tool to assess impact, provides an analytical framework for considering the results, and suggests how performing arts presenters might begin to use this information to select programs more purposefully and evaluate them on the basis of impact instead of attendance.


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