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The Helena Film Society provides a wide variety of film, video, and performing arts events for its community. When the Society acquired an historic building in 1987, it commissioned WolfBrown to develop a marketing strategy that would ensure audience growth and identify new resources for the center. The report WolfBrown developed offered a new mission statement, reoriented program development, suggested a marketing plan for the center, and recommended a series of organizational changes. Implementing the report, the Society changed its name to "Helena Presents" and currently offers an expanded selection of performing arts programs in several community venues even as it maintains its original program of foreign and classic films.